The fashion industry has revolutionised the world. It has given people a channel to express themselves. People give fashion a personalised spin and make it their own. It's no secret, however, that fashion has its downsides as well, since it's one of the most polluting industries in the world. Fashion is responsible for over 10% of global greenhouse gas emissions. It's no secret that the fashion industry is depleting the environment.

Amid all this, many brands are leaning towards a conscious and sustainable landscape. Customers these days are becoming more aware of their surroundings and want to join the cause. So, they demand sustainable clothing brands, giving birth to more and more ethical sustainable women’s clothing brands. 

Here's why sustainable fashion matters:

It saves natural resources

According to a 2015 study, 97% of the materials used in clothing are new, while only 3% come from recycled sources. As a result, 98 million tons of resources are used annually - including oil to produce synthetic fibres, fertilisers to grow cotton, and chemicals for dyeing and finishing fabrics. This makes the fashion industry to be the most significant contributor to heaps of textile waste. Fast fashion companies are fixated on churning out new fashion trends every week and they want people to buy more so they rarely ever take the quality of fabric into account and use poor-quality products to produce more cheap-priced products. Compared to them, sustainable brands aim to deliver quality products which can last for years to come. 

It reduces carbon footprint

It is estimated that the fashion industry emits a substantial amount of greenhouse gases each year, which contributes actively to global warming. One of the reasons is that most of our beloved clothes contain petroleum-based ingredients, including polyester, acrylic & nylon, which are made from fossil fuels.

On the other hand, sustainable brands use materials derived from natural and recycled fabrics. These materials require more energy to manufacture than natural or recycled fibres. The majority of organic fabrics are made from natural fibres such as linen, hemp, and organically grown cotton that are also biodegradable. These easy and kind to the planet women’s ethical fashion materials are the best alternative to the fast fashion industry. 

Sustainable fashion saves the lives of animals

Each organism plays a significant part in the ecosystem and disturbing the natural order of things can disrupt the environment. Animals also play a crucial role in making the Earth habitable. So, a threat to their safety may put our mother Earth in grave danger. 

Commodities produced from animals such as leather bags, shoes, fur coats and other such things affect the population of animals. On the other hand, sustainable clothing brands use environment-conscious materials such as faux leather and fur, making their products cruelty free and vegan. This saves animals from exploitation and death and simultaneously preserves the ecosystem's balance.

Sustainable fashion saves water

The fashion industry uses large amounts of water during various stages of manufacturing such as dying and finishing processes. Just to give you a ballpark, the water required to make one cotton shirt is about 2,720 litres, while the water required to make one pair of jeans is about 7,000 litres. Moreover, apart from consuming plenty of water, clothing production pollutes freshwater by infecting it with toxic chemicals, harming the flora and fauna of the freshwater as well. 

Ethical sustainable women’s clothing brands have water on budget policies which restrict their water usage and limit the amount of water used in differnet clothing production stages. 

Safe working conditions

How do you think these fast fashion brands meet the demands of the market and churn out new fashion ad clothes weekly? It is made possible with cheap labour working under harsh conditions day in and out to make ends meet. They're paid minimum wages and forced to work under unacceptable health and safety conditions. In comparison, sustainable brands provide safe and humane working conditions along with health care and fair wages to all employees, putting an end (or at least trying) to the exploitation of human labour. 


Fast fashion has been filling the environment with loads of textile waste mounting to heaps of pollution. The competition to provide new trends every week leads to a relentless misuse of natural resources. This is where women’s ethical fashion comes in. Aimed at delivering superior quality, sustainable fashion brands can help in making the world a better place.